Keep in mind your goals for the postcard
marketing. Your first goal is to generate leads.
Your second goal is to provide information that
leads to sales. For example, if you're sending out
mortgage postcards with a great discount, make
sure you're sending these to homeowners and
renters. Why market to homeowners when they
already have a mortgage? Because homeowners
refinance. Homeowners also know
non-homeowners that may be interested in
buying a house soon. They won't know what the
best deals are if they don't receive one of your
mortgage postcards. They may not be actively
looking for a mortgage like some renters might be.
Generate leads for less than $1.00
'
and give them
the information they need for you to make the sale.
Do they need to call you? Don't forget to include
your phone number. They should visit your
Website.
Send a card for free. Include an incentive for readers
to take action. Include a discount or coupon on
the postcard. If you're having a sale, be sure to
include an end date for the sale to create a sense
of urgency. People will be motivated to take action
if they know they have a limited amount of time.
Keri Spencer
405.237.3800
kspencer@fbdteam.com
For more information, click here.
marketing. Your first goal is to generate leads.
Your second goal is to provide information that
leads to sales. For example, if you're sending out
mortgage postcards with a great discount, make
sure you're sending these to homeowners and
renters. Why market to homeowners when they
already have a mortgage? Because homeowners
refinance. Homeowners also know
non-homeowners that may be interested in
buying a house soon. They won't know what the
best deals are if they don't receive one of your
mortgage postcards. They may not be actively
looking for a mortgage like some renters might be.
Generate leads for less than $1.00
'
and give them
the information they need for you to make the sale.
Do they need to call you? Don't forget to include
your phone number. They should visit your
Website.
Send a card for free. Include an incentive for readers
to take action. Include a discount or coupon on
the postcard. If you're having a sale, be sure to
include an end date for the sale to create a sense
of urgency. People will be motivated to take action
if they know they have a limited amount of time.
Keri Spencer
405.237.3800
kspencer@fbdteam.com
For more information, click here.
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